Micro-Moments are essential if you want your business to succeed. Google defines Micro-Moments as when people turn to their devices to fulfill a need. These are Intent Rich Moments, where awareness increases and decisions are made. A HubSpot survey found that six out of ten marketers believe that SEO-optimized content generates high-quality leads. These leads can be converted into hot prospects using different content marketing SEO techniques, such as email and mobile marketing. Your online content strategy is key to your lead generation efforts and conversion rate optimization (CRO). You can increase the number of people who do business on your site by investing in growth-driven SEO content services.